The type of evaluation used to measure attitudes before and after an informational/educational program is the

The type of evaluation used to measure attitudes before and after an informational/educational program is the

• A. Formative evaluation
• B. Benchmark study
• C. Summative evaluation
• D. Process evaluation

Answer: (B)

When you want to see if an informational program changes people’s attitudes, you compare attitudes before and after the program to judge its effect. That focus on outcomes after the program is completed aligns with summative evaluation, which looks at whether the program achieved its intended results. Formative evaluation, by contrast, is used to improve the program during its development. Process evaluation examines how the program was delivered, and a benchmark study compares performance to external standards or peers. In this case, the attitude change observed after the program is the key outcome, making summative evaluation the best fit.

When you want to see if an informational program changes people’s attitudes, you compare attitudes before and after the program to judge its effect. That focus on outcomes after the program is completed aligns with summative evaluation, which looks at whether the program achieved its intended results. Formative evaluation, by contrast, is used to improve the program during its development. Process evaluation examines how the program was delivered, and a benchmark study compares performance to external standards or peers. In this case, the attitude change observed after the program is the key outcome, making summative evaluation the best fit.