The model of community relations characterized by an attempt to persuade the public to adopt the agency's point of view is

The model of community relations characterized by an attempt to persuade the public to adopt the agency's point of view is

• A. One-way symmetric
• B. Two-way symmetric
• C. Two-way asymmetric
• D. Public information

Answer: (C)

Think of PR models as ways organizations talk with the public. The key idea here is two-way communication that still aims to persuade the public to adopt the organization’s point of view. In the two-way asymmetric model, the organization listens and gathers feedback but uses that information primarily to tailor messages in ways that advance its goals. It’s about influencing attitudes and beliefs while maintaining control, not about equal exchange or mutual understanding. That’s why this choice fits: messages are adjusted based on audience input, yet the objective remains to persuade in the organization’s favor. In contrast, public information is a one-way flow of facts with no aim to shift beliefs, and two-way symmetric would seek balanced understanding and mutual adjustment rather than steering public opinion toward the organization’s stance.

Think of PR models as ways organizations talk with the public. The key idea here is two-way communication that still aims to persuade the public to adopt the organization’s point of view. In the two-way asymmetric model, the organization listens and gathers feedback but uses that information primarily to tailor messages in ways that advance its goals. It’s about influencing attitudes and beliefs while maintaining control, not about equal exchange or mutual understanding.

That’s why this choice fits: messages are adjusted based on audience input, yet the objective remains to persuade in the organization’s favor. In contrast, public information is a one-way flow of facts with no aim to shift beliefs, and two-way symmetric would seek balanced understanding and mutual adjustment rather than steering public opinion toward the organization’s stance.